aboutpens

One of the most common questions our team at About Pens® and Adept Promotionals® get asked is: “How is my logo or brand applied to a promotional item?” In the promotional products industry, we use the term “decoration method” to refer to the ways that your corporate brand, logo or advertising message can be custom printed […]

To our valued customers, just letting you all know About Pens is still operating.  We have implemented new practices for our staff to ensure their health and the safety of our customers and the community during the COVID-19 Pandemic. We remain fully operational and where possible if required we have made arrangements for staff to work remotely for

When it comes to marketing, all companies should have a multi-pronged approach. You have to target your audience in a variety of ways. You have to come up with tactics that enhances your brand’s cognitive positioning and recall, and have it provide a return on investment that helps your company grow. When you provide a

The use of a pen as a promotional product giveaway is a classically successful marketing and branding tool. A study conducted by the BPMA who surveyed close to 15,000 people who had received a promotional product for free within the previous year found that: 66% of participants said they could recall the brand on the

As you already know, your businesses brand isn’t just about a catchy logo or advertising tag line. Your brand is your business identity. The only question is, how are you making a lasting impact on people in the real world with that identity? Custom printed pens, that’s how. Australia’s Best Value Custom Printed Pen Design Company

Many people know they can purchase printed pens to advertise their company or service. What you may not realize is the variety that is available in a custom pen selection. Choices are offered to fit a variety of needs, niches and personalities. You can say a lot with your pen choice, so understanding the options

If you think of promotional pens as a way of marketing your business is a bit ‘old hat’, then read this. It may well change your mind, and show you that printed pens can be an ongoing advertisement for your business. A cardinal rule of successful business includes marketing initiatives which manage to pack a punch.