Trade shows and events provide a golden opportunity for businesses to connect with customers, raise brand awareness, and leave a lasting impression. But with countless booths and brands vying for attention, how can your company stand out from the crowd?
One proven way is through branded promotional merchandise—and while pens are a common favourite, branded highlighters and markers offer an equally effective and creative twist. With larger branding space, eye-catching colours, and practical use, highlighters can turn into powerful tools of brand engagement.
Here are some creative and impactful ways to use branded highlighters at events, trade shows, and seminars, especially when sourced from trusted suppliers like About Pens—Australia’s go-to for personalised promotional pens, markers, and stationery.
1. Incorporate Highlighters in Welcome Kits
Kick off your event on the right note by offering welcome kits to attendees. Include essentials like brochures, business cards, notepads, and a branded highlighter from About Pens. Models like the Promotional Highlighter P73 or the Trident L3359 add a pop of colour and utility to your package while giving your brand valuable exposure.
Bonus Tip: Add a QR code on the highlighter that links to your digital brochure or landing page.
2. Host Interactive Activities and Workshops
Whether you’re running a booth or organising a seminar, interactive sessions like workshops or live demos are great for audience engagement. Encourage participants to take notes and highlight key points during the session using your promotional highlighters.
The Flower Highlighter P76 or the Tri Highlighter P75 offers multiple colours in a single unit—perfect for highlighting different categories or themes in real time. These unique shapes also draw curiosity and naturally promote your brand.
3. Gamify Your Booth Experience
Create a fun game or contest that involves your branded highlighters. For instance:
- A “Colour Match” game using highlighters
- A “Highlight the Clue” treasure hunt across your booth
- A spinning wheel where winners receive a 3 Highlighter Pack (S1404)
Not only do these games attract more visitors, but they also provide an opportunity to educate people about your brand while handing them a functional takeaway.
4. Use Highlighters in Presentations
If you’re presenting at a conference or giving a product demonstration, consider using highlighters as part of your visual aids. Highlight key statistics or terms on a whiteboard using Whiteboard Markers (P21 or P83) branded with your logo.
Better yet, offer those same highlighters to your audience afterward. It’s a smart way to tie your brand to valuable insights or takeaways.
5. Run a Social Media Challenge
Incentivise booth visitors or attendees to take part in a social media contest involving your highlighter. Ask them to:
- Take a creative photo using your branded highlighter
- Highlight their favourite quote from your presentation
- Share a doodle or drawing using your Colouring Pens (P15)
Use a dedicated hashtag and reward the best post with a prize. Not only will you increase brand visibility at the event, but you’ll also amplify your reach online.
6. Distribute Them to Niche Professionals
Branded highlighters and markers appeal to a wide demographic, especially professionals like:
- Doctors and nurses (for medical notes)
- Realtors and lawyers (for contracts and highlighting key terms)
- Teachers and university students (for studying and planning)
Target these audiences by distributing highlighters at industry-specific events. CD/DVD Markers (P17) and Permanent Markers (P91) are ideal for more specialised applications. These tools help associate your brand with professionalism and reliability.
7. Highlight Discounts & Offers in Print Materials
Take your printed brochures or flyers to the next level by using highlighters to draw attention to key offers, such as:
Bonus 20% Extra – Use Promo Code 20%EXTRA at Checkout
Having this highlighted in your marketing materials using the same highlighter given to attendees reinforces your message and adds a tactile, interactive element to the promo.
8. Add Custom Messages or Personalisation
Highlighters provide a larger branding area compared to regular pens, making them ideal for more than just a logo. Add:
- Event-specific messaging (e.g., “Thanks for joining us at TechExpo 2025!”)
- Personalised names or titles for VIP guests
- Motivational quotes or call-to-actions
A custom message helps the recipient feel valued and makes your branded product more memorable.
9. Offer Exclusive “Event Edition” Highlighters
Create limited-edition versions of your highlighters exclusively for the event. Use bold designs, themed colours, or packaging tailored to the event. Pair this with a “collect-them-all” concept if you’re attending multiple expos throughout the year.
This approach creates urgency, drives footfall to your booth, and positions your brand as innovative and forward-thinking.
10. Follow-Up With a Highlighter Mailer
After the event, don’t let your connection fade. Send a follow-up thank you package to hot leads or valued attendees, including a handwritten note and one of your branded highlighters.
This small gesture can reignite conversations and turn a casual chat into a meaningful client relationship.
Why Choose About Pens for Your Branded Highlighters?
At About Pens, we understand that promotional products should be both practical and impactful. That’s why our range of printed highlighters and markers includes:
- Unique shapes like Flower Highlighter (P76) and Tri Highlighter (P75)
- Affordable options starting at just $0.61
- Larger branding surfaces for maximum logo visibility
- Custom decoration via pad printing or full-colour digital print
- Personal service and expert advice to match your budget and goals
Whether you’re preparing for a small seminar or a nationwide trade show tour, our team is ready to help you create highlighters that grab attention and highlight your brand success.
Ready to stock up?
Don’t forget to take advantage of our limited-time offer:
Bonus 20% Extra – Use Promo Code 20%EXTRA at Checkout
(Terms & Conditions apply. Not valid with other offers.)
Explore the full range of branded highlighters and markers at About Pens and let your brand stand out—brilliantly.
